Amplify and the Australian Space Agency have launched another forward-looking report, Beyond the Horizon.
Beyond the Horizon is part of the agency’s series of Culture Briefings, designed to help brands stay up to speed across developments in the cultural spectrum all around the world.
The new Culture Briefing explores brand marketing’s next frontier: outer space. This one is designed to help brands stay up to speed across developments – around the galaxy, and it is the first time Amplify Australia has curated an edition. These reports map out key opportunities, insights and must know information to keep brands on top of the cultural pulse.
Beyond the Horizon explores how brands can take an active role in one of the most generation-defining cultural moments of the next decade: space exploration. It highlights unique opportunities for marketers to engage with in the emerging conversation, drawing distinctions between the Apollo and Artemis missions and their relevance to today’s youth.
Amplify Australia’s Beyond the Horizon was introduced at an intimate event in Sydney’s CBD featured a panel discussion with Katherine Bennell-Pegg, the first astronaut trained under the Australian flag and Keegan Buzza, director of communications and community engagement at the Australian Space Agency, with Amplify’s strategy director, Lucinda O’Brien, and executive creative director, Tim Baggott.
Bennell-Pegg highlighted the impact space exploration will have on a social-media driven generation. He stated, “When we go back to the Moon, it’s not going to be with just one TV signal pipelined through Australia – it will permeate through all the different social media and other kinds of media that we have, in ways that the conversation will be far more broad.”
Lucinda O’Brien, strategy director at Amplify, added, “The space renaissance is here and Beyond the Horizon has been developed to help brands find an authentic way in. As we venture into this next chapter of space exploration, and our role as a nation is more embedded, we should consider how brands can connect with the next gen by bringing a distinctively Australian lens to the storytelling – one that reflects our landscapes, our diverse cultural identity and our values.”
Keegan Buzza, director of communications and community engagement at the Australian Space Agency, commented, “The avenue and opportunity for brands is not just through astronauts. There are so many other entry points to be able to bring space into your storytelling or your marketing opportunities.
“If brands want to get involved in space, I’d encourage them to think about it more broadly than just needing to be aligned to a mission. Look at it from the perspective of what happens within a space organisation, the incredible innovation, ambition and eccentricity.”
To access the Beyond the Horizon report, or to get in touch with Amplify contact hello@weareamplify.com
