Nothing will ever compare to Currys PC World Jeff Goldblum ads it seems. But when you have a campaign like this in your history, it’s brave to stick to the theme (personality humour). And AMV BBDO has done a good job of creating an idea that resonates with almost everyone on the planet (except those whose computer has been driving them totally insane while it died slowly).
The new campaign targets students and parents during new term preparations. It also hopes to nudge people reticent to upgrade their laptops – and apparently, despite eventually being driven totally insane, that’s most of us – by demonstrating how easy that is to do by trading the old one in at Currys PC World.
Pete Fennell, head of advertising at Currys PC World, commented, “This series of films really addresses some of the key barriers people perceive in buying new laptops. A sense of goodbye is a common emotion experienced by parents and students as well as wider consumers who have become attached to their old laptop without really realising how easy it is to upgrade at Currys PC World. These films dramatise that insight perfectly.”
The full campaign is made up of four films, two for TV and two for digital video.
Credits
Creative Agency: AMV BBDO
Creative: Oliver Frost
Producers: Polly Lowles & Yvonne Clayton
Business Affairs: Cate Killeen & Ryan Reeves
Account Managers: Chris Taggart, Alex Bird, Chris Ferguson, Charlotte Oram & Hunter Evans
Production Company: Mindseye
Director: Jono Hunter
Producer: Hera King
Post Production Company: The Mill
Sound Company: Jungle
Media Agency: Blue449
Client: Currys PC World
Client Team: George Bramall, Pete Fennell & Anthony Burt
