Who's doing what in the world of commercial creativity.
When was the last time a car commercial made you laugh? Saatchi & Saatchi-USA’s has given Toyota a Christmas story filled with relatable humour - the challenge of getting that perfect holiday gift for a …
The Gate has used human creativity – and then AI - to make the annual marketing predictions obsession fun. The London agency has launched the Chief Marketing Oracle a witty, AI-powered ancient Greek sage. The fortune …
When BBDO Bangkok and its production unit, Flare Bangkok, made an experimental music video for the comeback of Thai R&B duo, BOYdPOD, (Boyd Kosiyabong and Thanachai "Pod" Ujjin), they could not have imagined the impact …
The most unexpcted Christmas story of the year has to be this one by The Newtons Laboratory. Here is the plot: Santa Claus was injured playing basketball, and now Christmas is on the line. Who would have thought …
This year’s annual Wishes from Publicis is not humorous. Maurice Lévy and Arthur Sadoun are not its protagonists – and jokesters. It’s a proud history film told by Edith Piaf, and starring the Publicis’ lion …
New York Festivals Health Awards has announced the Tower winners for the 2025 competition. IPG is Holding Company of the Year. IPG Health is Network of the Year. And FCB Health New York is Agency of the Year. The …
Even the “real Christmas” commercials skim over the family tensions that Christmas can exacerbate.Brazilian cosmetics company, AlmpaBBDO and O Boticário have confronted them, head on. Their five-minute Christmas film is a story about a young …
The laundry detergent market in Colombia is a challenge for brands, with brands old and new playing into inflationary pressures by offering discounts making them up to 600% cheaper than traditional brands and eroding any …
Thinkerbell has been named Inclusive Agency of the Year by Inclusively Made, with BIG W winning Inclusive Brand of the Year and Bupa awarded Most Equitable Campaign of 2025 for its Inclusively Made certified Health Stories …
Ubisoft has launched Anno 117: Pax Romana, the eighth title in its city-building and strategy franchise developed by Ubisoft Mainz. Agency, Biborg, has given it the trailer worthy of one of the world’s famous games – a …
How could you not love a campaign that challenges flat Earthers to adventure outdoors and “prove it” by finding the edge of Earth? The campaign is by adam&eveDDB. The client is Columbia Sportswear. And the …
It’s good to listen. Droga5 Sydney has been listening to Aussies asking over and over, “Why do they call it -196?” The question has puzzled plenty of Aussies ever since this cult classic from Japan hit …