Bear Meets Eagle On Fire (BMEOF) has won the creative account for Wisr, AU’s Only ASX Listed Neo-Lender. Speed has won the media account.
The appointment follows a comprehensive review of Wisr’s agency requirements in order to further its ambitions to grow its business and retain customers.
Chief marketing officer of Wisr, James Goodwin, commented, “As a fast-growing challenger brand in the Australian consumer finance market, it’s really important to find the right partners who can deliver stellar performance outcomes and help bring to life our purpose of helping Australians improve their financial wellness. We’re really excited about the partnership and the work that will be delivered.”
Micah Walker, co-founder of BMEOF, stated “We’ve been lucky enough to find some true partnerships in our infancy. The entire Wisr team has welcomed us into every part of their business and we’re determined to help them build a truly great success story.”
Duncan Parfitt, managing partner at Speed, added, “Wisr is ambitious, progressive and performance-oriented, which fits perfectly into our agency model. It’s exactly the sort of dynamic marketer that values our business results-oriented media approach. And they couldn’t be nicer folks, either.”