ASX-listed neo-lender, Wisr, wants to engage people’s “smart part”. The part that makes it easier to come up with good decisions regarding finances. The idea comes from Bear Meets Eagle On Fire (BMEOF) who created the company’s first major campaign – brand design, product and communication.
Toby Hussey, managing director of BMEOF, explained, “It’s not often you find a project and partnership like this. What started out as strategic discussions and a campaign, eventually led to a complete re-evaluation of everything ‘brand’ for Wisr. It’s been a dream project for us.”
While the new brand identity retains and builds on some previous aspects of the Wisr brand, the Wisr logo and purpose, almost everything else “Wisr” has been rethought and reinvented around For your smart part.
The campaign includes three instantly appealing commercials built on intelligent humour about the not so intelligent side in everyone.
Wisr chief marketing officer, James Goodwin, stated, “While people like the idea of financial wellness, depending on their very different circumstances it can be a difficult thing for people to get their heads around. To make it easier, we focus on supporting our customers’ smart decision making and rewarding that good behaviour, which in turn helps Wisr achieve its purpose of helping improve Australians’ financial well-being.
“We’re massively proud of how we’ve built Wisr, but we also knew it was time to realign everything we were doing around a bigger idea, to take that next step. Bear and SPEED, our media partner, have challenged and supported us every step of the way along that journey.”
The full campaign includes an ambitious desktop and mobile experience, co-created by BMEOF and Resn and work from famed illustrator, Peter Grundy; Swedish-based 3D animation artist, Oscar Pettersson; and Revolver director, Steve Rogers.
Micah Walker, founder and chief creative officer of BMEOF, stated, “I’m so proud of all the thinking and craft that’s gone into this. Big shout out to all the talented folks and partners who’ve helped make it happen.”
Dan Mercer, creative director of Resn, added, “Working with Bear and Wisr to help the brand come to life on the site, was a fun creative challenge. It was a great opportunity to bring a high level of design and polish to the fintech category.”
Creative Studio: Bear Meets Eagle On Fire
Site Design: Resn
Film Production: Revolver
Director: Steve Rogers
Managing Director & Executive Producer: Michael Ritchie
Executive Producer: Pip Smart
Producer: Ian Iveson
DOP: Stefan Duscio
Production Designer: Steven Jones Evans
Editor: Alexandre de Franceschi @ The Editors
VFX & Post Production: Fin Design + Effects
Sound House: Rumble Studios
Sound Designer: Tone Alston
Sound Producer: Michael Gie
Sonic Branding: Rumble Studios
Casting: Peta Einberg Casting
2D Illustration: Peter Grundy
3D Illustration: Oscar Pettersson