An Everlab win for OUTSIDE IN

OUTSIDE In has won the competitive pitch to to develop the overarching brand platform and launch the first major campaign for Australia’s leading preventative healthcare company, Everlab.

The partnership is designed to offer Everlab direct access to the OUTSIDE IN senior creative founders, Grace Leat, Jacque Kelly, Lucie de La Chaise, plus creative partner, Wez Hawes, as the innovative healthcare brand continues its monumental growth in the preventative healthcare space.

With members across Australia, New Zealand and soon the UK, Everlab combines advanced diagnostics, clinical expertise and technology to help people understand and manage their health proactively. The comprehensive health assessments, ongoing clinical care and digital health tools give Everlab members a continuous view of their health and personalised support to act on it.

The first task for OUTSIDE IN will be an October campaign to introduce more Australians to Everlab’s proactive, data-led approach, establishing a creative foundation that will continue to evolve into 2027 and beyond.

Grace Leat, co-founder of OUTSIDE IN, stated,  “Marc, Sam, Dani and the whole Everlab team are building a really exciting vision for the future of healthcare – one where people can take a proactive role and actually get to the bottom of the burning questions they have about their health. We’re really excited to be partnering with them at this stage of their journey, as they take the next step and bring the brand to a much broader audience.”

Danielle White, head of brand at Everlab, added, “We were looking for a creative partner who could understand both the complexity of our offering and the scale of our ambition. OUTSIDE IN demonstrated a strong strategic understanding of the brand, and the mission. We believe that every day people should be able to access the kind of preventative healthcare usually reserved for billionaires and celebrities.”

The appointment is effective immediately.