AnalagFolk has become the global creative and strategic agency for Jacob’s Creek and global digital agency for Pernod Ricard Winemakers.

The appointment is the result of a competitive review and covers a range of brands.

Derek Oliver, global marketing director, Jacob’s Creek, stated, “We are pleased to appoint the team at AnalogFolk as global brand building partner for Jacob’s Creek. Matt leads a strong team, and as much as we value their creative, strategic and digital capabilities, we also believe in the importance of a strong cultural fit with the Pernod Ricard business and our marketing team.”

Kate Whitney, global digital director, Pernod Ricard Winemakers, added, “AnalogFolk already has strong credentials with other global brands in the Pernod Ricard portfolio, and will work towards our goal of a data-driven, consumer-first approach to marketing. The agency will complement the growing in-house digital team already at Pernod Ricard Winemakers that service all global wine brands.”

Matt Robinson, AnalogFolk Australia founder and managing director commented, “After working on several projects with Pernod Ricard Winemakers over the past few years, we’re absolutely thrilled to be appointed to such an exciting global remit. We are both driven by innovation and our job is now to work together end-to-end, from brand strategy through to customer experience and digital execution, to drive even further success.

“It’s a big moment for AnalogFolk and we’re extremely excited to work even more closely with such a progressive business.”