Independent digital creative agency, AnalogFolk, has opened its sixth office, this one in Shanghai.

The new office, led by managing director & partner, Wayne Fan, and creative director & partner, Tommy Liou, has alnucehd as strategic partner to Jacob’s Creek, which extends the brand’s global relationship with AnalogFolk Sydney.

Fan and Liou will report into Chris Ryan, managing director & partner, AnalogFolk Asia and Harry Llufrio, executive creative director & partner respectively.

The new office follows AnalogFolk’s early success in Hong Kong, winning new accounts such as Steelcase, Kansai, Pernod Ricard and Swire. the Shanghai office has started to engage with a number of AnalogFolk Hong Kong’s clients, providing insight and leadership in China.

AnalogFolk founder and chief executive officer, Bill Brock, commented, “Since our launch in London in 2008, our consistent ambition has been for AnalogFolk to be a strategic partner to the world’s most progressive brands.  With an increasingly global client base, the pursuit of this ambition has led us to expand to some the world’s most exciting markets.  The opening of AnalogFolk Shanghai is a hugely important step in this continued expansion.  As with each new office, in Wayne and Tommy, we have brought on board partners in Shanghai who are at the top of the industry, with the talent and experience to help brands succeed in China.”

Matt Robinson, AnalogFolk Australia managing director and partner, stated, “Australian brands are looking to China as an enormous source of growth, but with that opportunity there are also some big challenges. In Wayne, Tommy and their team in China, we now have the ability to offer  both digital innovation and exceptional brand building for our clients, and we’re looking forward to helping more Australian brands make an impact in the market.”

Wayne Fan, Shanghai managing director & partner, added, “Being in a position to launch the Shanghai office with a big client partnership in place from day one is testament to the spirit, drive and unique mission AnalogFolk brings to the digital world.  It is what attracted Tommy and I to take on the partnership at AnalogFolk.  The AnalogFolk mission – using digital to make the analog world better – will undoubtedly set us apart in China. We see it as a huge opportunity, and we intend to move with energy and pace to make AnalogFolk here in China as formidable as we are elsewhere in the world. These are exciting times for the Agency.”

Fan has 23 years of agency experience in China working for WPP agencies Ogilvy & Mather, JWT, and Isobar, where he led the agency to three consecutive years of growth and several Digital Agency of the Year awards.

Liou is a highly decorated and experienced creative, with 20 Golden Medals and over 60 creative awards. He was previously the executive creative partner at Cheil Worldwide, Beijing, where he focused primarily on the Samsung business.