ANDY Awards: Howatson+Company is Independent Agency OTY & Best Of Region: APAC

Top honours also go to adam&eveDDB, DDB Chicago & NY, Impact BBDO & VMLY&R

The International ANDY Awards jury has determined the best ideas, craft, bravery and innovation of the past year, including work from students entering the industry.

DDB Chicago and New York has won Best in Show GRANDY Award for Apologize The Rainbow for Mars Wrigley, Skittles.

Apologize The Rainbow was a re-launch of Lime-flavored Skittles by acknowledging the brand’s mistake of changing the flavour years prior. The brand offered personal apologies live on Twitch, Twitter, on billboards and more.

Of the thirteen award winners in Bravery, one idea was acknowledged Best In Show for Bravery – The Elections Edition for An Nahar Newspaper from IMPACT BBDO.

Lebanon as a nation was at a crux in their history with many hopeful natives for the 2022 elections. However, in a blatant attempt to obstruct democracy, government officials complained that shortages of paper and ink needed to print ballots could cancel the upcoming elections. To combat these excuses An Nahar, Lebanon’s leading newspaper did not print for the first time in 88 years. Instead, the paper and ink that were to be used for that day’s edition were instead used towards a greater cause – the printing of voting ballots.

The Public Service Honour goes to CALM (Campaign Against Living Miserably) & ITV via adam&DDB for The Last Shot.

A sobering campaign that highlighted the truth that thoughts of suicide doesn’t always look suicidal. With 125 people in the UK taking their own lives each week, long-term partners CALM and ITV put together an installation of 50 smiling portraits on the South Bank – with no mention of CALM, ITV or suicide, visitors saw people living what appeared to be happy lives. Two days later, ITV revealed the truth of the exhibition that these are the last photos of people who died by suicide. Proof that suicidal doesn’t always look suicidal. CALM will receive a US$10,000 donation from The International ANDY Awards to continue its important work.

VMLY&R took top honours in RESET for I Will Always Be Me.

Dell Technologies & Intel created a book that allows those diagnosed with motor neuron disease to have the ability to voice-bank much more easily than with anything that existed before. The text itself contains all the sounds and syllables necessary to accurately bank a voice in less than 30-minutes when read aloud. And the emotions generated through the copy create a higher-quality digital voice.

This win also secured VMLY&R as Network of the Year with a total of 14 wins in the show and WPP as Holding Company of the Year with a total of 23 wins across
agencies.

Howatson+Company is Independent Agency of the Year as well as Best Of Region: APAC for Rejected Ales for Matilda Bay Brewery.

Other Best Of Region winners include:

Burger Glitch, Burger King, DAVID Sao Paulo (LATAM)

Discover The Originals, Visit Sweden, Forsman & Bodenfors (Europe)

The Elections Edition, An Nahar Newspaper, IMPACT BBDO (SWANA).

The ANDYs organization invests in the future of the industry by earmarking funds each year to support the creative endeavours of those beginning their careers further. For the first time, students of Openlearn Academy are the recipient of The Glenn C. Smith Best in Show Student Award and a US$10,000 Scholarship for their idea Building Blocks. Openlearn Academy is a streaming advertising & design school based in New York that teaches international students who need a more affordable and award-winning advertising & design curriculum.

As the first awards show of the season, what wins at the ANDYs often wins medals in other prominent shows.
Here are the ANDY predictions: