DDB Sydney has won creatives Anna Paine and Owen Bryson. They return to the agencyas creative directors, following a three-year stint at indie agency, Dig, where they launched the Good value booze, for good value people platform for The Bottle-O and spearheaded new business wins including Australian Pork and Mitre 10.
The pair first joined DDB Sydney in 2014, and spent seven years working across all major clients. They were responsible for the McDonald’s Mother’s Day campaign, Cravings, as well as the Macca’s A little goes a long way value platform that won a Gold Effie in 2019.
In their new role as creative directors, Paine and Bryson will be responsible for creativity for brands such as McDonald’s, Volkswagen, Westpac, and Lipton Iced Tea.
DDB Sydney chief creative officer, Matt Chandler, commented, “As a creative leader you sometimes have to make very difficult decisions; this was not one of them. Anna and Owen were one of the best hires we ever made and, as I told them when they left, one day we’d be hiring them again. I’ve been very impressed, and very proud to see the work they’ve done with Dig – I know we’re very fortunate to have them return to DDB.”
Paine and Bryson added, “We basically grew up at DDB, so to say we’re happy to be home is a massive understatement. It’s a world-class agency, with world-class people, and with Matt at the creative helm – who wouldn’t want to be a part of that?”
Their appointment is effective immediately.