Buffalo wings are fun food so why not have fun with a restaurant chain built around them?

Anomaly has created a CGI buffalo with wings spokesperson for the chain. His name is Hank. He has a sassy, snarky US attitude voiced by Saturday Night Live star, Beck Bennett, and a script that’s perfect for sharing a laugh with friends:

“And no I don’t love Bdubs just because I’m a buffalo with wings. Frankly, that’s offensive and reductionist.” (Bdubs is a nickname for the chain.)

Let’s Go Sports Bar is Anomaly’s first work for Buffalo Wild Wings.

Credits
Client: Buffalo Wild Wings 
President: John Bowie
Chief Marketing Officer: Tristan Meline
VP, Category Management: Jeff Baker
VP, Integrated Marketing Communication: Jared Bradley
Director, Advertising: Kristen Bowman
Associate Managers, Advertising: Josh Chang & Hannah Bartle

Agency: Anomaly L.A. 
Partner & Chief Creative Officer: Josh Fell 
Creative Directors: Daniel Chen & Jimmy Burton 
Senior Copywriter: Adam Crouch 
Senior Art Director: Kyle Chin 
Copywriter: Kevin Broberg
Art Director: Sarah Redmond 
Head of Production: Erika Madison 
Executive Producer: Helena Miller 
Senior Producer: Christine Hurty 
Associate Producers: Chloe Hurckes & Laura Richey
Partner & Chief Strategy Officer: Aisea Laungaue  
Strategy Team: Nika Rastakhiz, Johnny Corpuz, Will Millar, Sarah Cartwright & Justin Clagette
Managing Partner & President: Khara Wagner  
Business & Account Team: Kylie Wu, Meghan Miloradovic, Michael Gobo, Monique Luster, Jana Nauman & Svetlana Minassian 
Project Management: Chris Greve, Michelle Yee & Hannah Cartelli 

Production Company: Smuggler 
Director: Tony Yacenda 
Executive Producers: Patrick Milling-Smith, Brian Carmody, Sue Yeon Ahn 
Head of Production: Alex Hughes 
Producer: Benjamin Gilovitz 
DOP: Adam Bricker 
Production Design: Leigh Ann Reagan-Barnes 

Editorial: Arcade Edit 
Editor: Laura Sanford 
Assistant Editor: Paulo Miramontes 
Cutting Assistant Editor for Socials: Paulo Miramontes 
Producer: Wendy Umanzor 
Executive Producer: Crissy D’Simone 
Head of Production: Megan Dahlman 

Animation, VFX & Finishing: Untold Studios
Executive Producer: Sophie Harrison, Carl Phillips 
Producers: Helen Tang & Jordan Malonga 
Executive Creative Director: Dave Fleet 
Creative Director: Adam Droy 
VFX Supervisor: Alex Grey 
Character Supervisor: Chloe Dawe 
Head of Animation: Tim Van Hussen 
VFX Leads: Kanishk Chouhan, Gez Wright, Alex Doyle 

Mix & Sound Design: LIME 
Sound Designer: Peter Lapinski
Executive Producer: Susie Boyajan 
Associate Producer: Cassie Underwood 

Music: Consortium 
Track: Dustheads 
Composer: Seth Olinsky 
Music Post Producer: Maggie Flatley 
Music Editor: Justin Miller 

Colour: Mom & Pop 
Digital Intermediate Colourist: Shane Reed 
Executive Producer: Ali Reed