Mini has become the quirky car for anyone who is individual. Mini expresses it like this:
AT MINI, WE ARE ALL ABOUT BIG LOVE.
BIG LOVE IS OPEN-HEARTED, OPTIMISTIC & CELEBRATES THE BEAUTY OF DIFFERENCES.
BIG LOVE sees richness in diversity.
BIG LOVE believes that although we are all different, we are pretty good together.
Our cars are built with BIG LOVE; cars for everyone to express themselves differently.
For us, BIG LOVE is a big deal, and so it’s what our future commitments will be built on.
So stay tuned, there’s more BIG LOVE to come.
What has come already is a feel-good anthem ad that’s full of joy and a very welcome antidote to the divisiveness that has invaded the world.
Credits:
Agency: Anomaly
Brand: MINI
Production Company: Iconoclast Berlin
Director: We Are From LA
