Any launch campaign for a car brand that doesn’t involve a car driving on an empty road is going to stand out but this launch campaign by Anomaly for MINI has so many more distinctive …
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Anomaly
Anomaly: MINI brings the joy of individuality back into the world
February 3, 2021
Mini has become the quirky car for anyone who is individual. Mini expresses it like this: AT MINI, WE ARE ALL ABOUT BIG LOVE.BIG LOVE IS OPEN-HEARTED, OPTIMISTIC & CELEBRATES THE BEAUTY OF DIFFERENCES.BIG LOVE sees …
Anomaly: Pets run riot in Petco to promote the brand’s carefully planned new strategy
March 26, 2019
US pet retailer, Petco, is removing all artificial ingredients from its pet food by May 1 this year. And it’s not doing so quietly. In fact, it’s making a riot about it. The 60-second announcement …
Anomaly: The other fascinating view in train travel
March 2, 2019
Travel ads tend to focus on what's outside the window. Anomaly’s campaign for new east coast main line operator, LNER doesn't. Instead, it's about the unexpected characters inside the window. The people who give the train …
Up for a sixty second TV challenge? Of course you are. That’s why game shows are so popular. Anomaly’s 60 second spot for Freeview, asks you to name as many programmes as you can from …
Anomaly reimagines Christmas. One little typo makes it hell
December 14, 2017
Bravo Anomaly London. What a wonderful antidote to all the sickly sweet same-same Christmas joy streaming through the internet right now. The creative agency has followed its very funny black reimagining of the 12 Days of …
Anomaly reimagines the TVC for Freeview
September 29, 2016
Traditional TV advertising campaigns aim to hammer people with the same commercial as many times as possible. Never mind how boring or annoying that becomes. Anomaly has worked out that hammering might not be the cleverest …
Johnnie Walker tells BBH to walk
January 2, 2015
BBH was Johnnie Walker’s global creative agency for 15 years. Now Anomaly is. Anomaly has beaten incumbent, Bogle Bartle Hegarty, plus BBDO, Ogilvy & Mather and Wieden + Kennedy to become global creative agency for Diageo’s …
TBWA\Media Arts Lab wins an Emmy for Apple
August 18, 2014
Apple’s Christmas ad, Misunderstood, won Outstanding Commercial 2014 at the Creative Arts Emmy Awards on August 16. It’s the week before the Emmys, when the talents on which television production relies get their time in the …
JUDE LAW DANCES FOR JOHNNIE WALKER
August 2, 2014
Jude Law is the epitome of cool. Who cares if he’s kinda one-step on the dance floor? Johnny Walker doesn’t. Johnnie Walker Blue is an elegant drop. Jude Law is a elegant actor. Around this coincidence, …
It’s gotta be live…
July 29, 2014
If you're a real football fan, it has to be watched live. That snippet of truth ignited a whole Anomaly Amsterdam campaign for Fox Sports. And that campaign would have passed by in the stream of …