Up for a sixty second TV challenge? Of course you are. That’s why game shows are so popular. Anomaly’s 60 second spot for Freeview, asks you to name as many programmes as you can from the – OK, dazzling – mash-up of visuals and theme tunes it then presents as fast cuts across one minute.

And the commercial makes its point: Freeview brings the nation’s favourite TV together in one place, for free.

Freeview is in a unique position to be able to show a great range of content free of charge from across the popular UK channels, including BBC, ITV, Channel 4, Channel 5 and UKTV’s Dave. In fact, 95% of the UK’s favourite TV shows are available with Freeview.

The new ad sets out not just to tell people this, but to show them, through sampling instantly recognisable shows such as Match of the Day, Have I Got News for You, Gogglebox, Thunderbirds and Big Brother, all wrapped up into an ode to great TV. The range of shows in the ad includes something for everyone: sports, and kids’, a splash of new reality shows, comedy and panel shows.

The ad builds on Anomaly’s ongoing The Other Way campaign for the brand by taking the voice of Freeview and further, dialling up emotional resonance. The campaign will be shown on TV, VOD and online throughout May and will be supported by paid digital advertising and a competition giveaway.

Neema Shah Khan, head of marketing, Freeview said, “Together with Anomaly we’ve created a truly unique ad, celebrating the nation’s favourite TV theme tunes and reminding TV lovers everywhere that Freeview provides all these shows (and more) for free.”

TV Shows featured:

BBC

The Graham Norton Show

Have I Got News For You

Match of the Day

Channel 5

Big Brother

ITV

Thunderbirds

Channel 4

8 out of 10 Cats does Countdown

Gogglebox

UKTV / Dave

Red Dwarf

Taskmaster