Growing up isn’t always easy. But at least some things are fairly straightforward, like showing your ID when buying alcohol, as pointed out in the new campaign by Norwegian liquor retailer, Vinmonopolet.
The campaign, created by Oslo agency, ANORAK, directed by Øyvind Holtmon and produced by Bacon, consists of three films focussing on three hilariously difficult adult things.
“Vinmonopolet’s mission is to limit the harmful effects of alcohol on society.” This is an unexpected but unquestionably admirable mission for a liquor retailer.
So is this:
“Responsible sales
Vinmonopolet is subject to a ban on alcohol advertising, has no sales campaigns and does not encourage additional sales. If you envision a shopping experience at Vinmonopolet, you are unlikely to imagine large posters with sales campaigns or staff members trying to sell you more than you need. We are interested in flavour, service and subject matter, and not the highest possible sales and earnings. This, in conjunction with preventing the sale of alcohol to minors and intoxicated persons, are the most important aspects of Vinmonopolet.”
Vinmonopolet says it has gradually influenced the Norwegian drinking culture over the course of its 100-year history. It also notes this: “According to figures from the World Health Organization (WHO), the average alcohol consumption of Norwegians over 15 years of age is 7.5 litres of pure alcohol per year, whereas in Denmark, for example, this figure is 10.4 litres annually per resident over 15 years of age. The average in Europe is 9.8 litres, according to the WHO Global Status Report on Alcohol and Health (2018). This shows that Norwegian alcohol policy and the monopoly system work as intended.”
Credits:
Client: Vinmonopolet
Agency: ANORAK
Production Company: Bacon
Director: Øyvind Holtmon
Executive Producer: Magne Lyngner
Producer: Sebastian Andrés Knutsen
DOP: Marianne Bakke
Focus Puller: Sveinung Ryan
Loader: Emilie Solberg
Electrician: Olav Haddeland
Best Boy: Karl Andre Bru
Sound Technician: Helge Bodøgaard
Props Master: Ragnhild Gravem
Stylist: Emily Brannigan
Production Assistants: Michaela Tania Maria Knutsen, Daniel Adil Røste & Sebastian Winther Mathiassen
Location Manager: Fredrik Havstein
Colorist: Didrik Braathen TMLS
