Apparent has appointed Hamish Stewart in the newly created role of chief creative and experience officer. The multi-award winning creative joins from CHEP Network where he was national executive creative director of experience. He has also held senior roles at R/GA Sydney, M&C Saatchi and GHO.

Stewart has served as a creative lead for many of Australia’s leading brands, including Optus, CommBank, Google and NRMA Insurance and has worked across the spectrum of marketing creativity, from brand to customer experience, digital, sponsorship, design thinking, and innovation.

With a passion for driving innovation that makes an impact, Stewart has also been a mentor for two startup accelerators – Remarkable, for early-stage startups using technology to positively impact life for people with disability, and EnergyLab, ANZ’s largest climate tech accelerator.

At Apparent, he will oversee the agency’s entire creative output, working with a team of 150 and its portfolio of clients across Australia and around the world.

Suzy Smiley, managing director at Apparent, stated, “We’re excited to further bolster our leadership with the addition of Hamish into the new chief creative and experience officer position. His extensive, award-winning experience with major brands at some of Australia’s top agencies makes him the ideal leader to help us deliver on our ambitious agency strategy and continued global growth.”

Stewart added, “Apparent is dedicated to solving clients’ complex business challenges by integrating creativity, media, data, and technology. I’m delighted to be joining the agency and collaborating with its talented team to continue delivering exceptional results for our clients and accelerating the agency’s overall creative offering.”