Apple’s characteristic humour makes Apple Intelligence shine by turning moments of potential stress into opportunities to star. This time an office worker uses Apple Intelligence Writing Tools to turn his very casual email into unexpectedly professional communications to impress (read: stun) his boss. And a mum creates a heart-warming video montage with Apple Intelligence Create a Memory Movie for the husband whose birthday she forgot.
Both commercials were directed by David Shane.
The campaign is running across broadcast, YouTube, online video, and social media platforms.
Credits:
Agency: Apple In-House
Director: David Shane
Production Company: O Positive
Post-Production Company: Parliament
Editing: Arcade
Director of Photography: Polly Morgan
