There have been some very different Christmas ads this year. Even John Lewis stepped away from its formula. And Target’s sexy Kris defies all the traditions. But Apple has even found a new Christmas emotion to promise – the joy of buying a gift (even a gift for yourself). The commercial is not an “epic” Christmas production. By design or serendipity, its simplicity underlines its promise. The festive season commercial, created by Apple’s in-house creative team and directed by FINCH’s Nick Ball, promotes the ease of using Apple Pay (and shopping entirely and securely on an iPhone).

The film’s humour is underscored by the catchy beat of Chromeo’s, One Track Mind. The commercial is part of Apple Pay’s broader campaign and will air on CTV, Apple’s YouTube channel, and digital platforms.

Credits:
Agency: Apple in-house
Director:  Nick Ball
Production Companies: MJZ

Producer: Karen Chen
Executive Producer: Noah Goldsmith
DoP: Larkin Seiple
Production Designer: Francois Auduoy
Colour: Alex Bickel @ Color Collective

Post-Production: Framestore 
Audio Mix: Model Citizen
Editing: Carlos Arias @ Rock Paper Scissors
Director of Photography: Larkin Seiple
Music: One Track Mind by Chromeo