“The world has entered a phase of ‘no’. Most of us haven’t seen this tsunami of no’s building, but there have been numerous indicators, and they tell us that a revolution is afoot. People are saying, “No More!” People are saying no to bullying. No to greed. No to corruption…
And that, according to Atomic 212° chief executive officer, Jason Dooris, includes greed and bullying in our industries, media and marketing. You can expect a massive consolidation of agencies in the coming years, he states, “those that don’t cut it in this new world order will not survive.”
What does this mean for 2017? Well that’s what Atomic’s book, The Lunchbox – The Revolution Edition is all about. And unlike many advertising books, it’s not the opinion of one, or even the opinions of a handful, that have been garnered. It’s the ideas of dozens.
Agency players. Media players. Client players. Big players.
Smaller players. Me.
It’s 229 pages of insights and opinions, analyses, take-outs and predictions from a picture of future-proofed agency at its opening to a truth about creativity, “The essential part of creativity is not being afraid to fail,” as its parting thought.
It’s ripping good read.
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