Who’s going to win the Melbourne Cup? By the time you read this, you’ll probably know the answer, but wouldn’t you have loved to know it before the race ran?

Of course, not even a super-smart agency like Atomic 212 ° is that omniscient, but it did see an opportunity to demonstrate its smarts.

Atomic 212 °used “all of its powers of statistical analysis” to get a read on which horses were being searched the most. In other words, it used Google Keyword Planner.

In the lead-up to the Melbourne Cup, the horse that generated the highest search volume was Almandin, last year’s winner of the famous 3,200 metre Flemington event.

The runner up was Hartnell, followed by Humidor, Wicklow Brave and Bondi Beach.

Next up were Johannes Vermeer, Gallante, Red Cardinal, Big Duke and Single Gaze.

“Everyone wants to pick a winner on the biggest race day of the year,” stated Atomic  212 ° chief executive officer, Jason Dooris.

“Well, we don’t have a crystal ball, but at least we already know who won the search race. Perhaps unsurprisingly, last year’s winner, Almandin, has been searched for the most in the lead up to the Cup. Will this champion horse be able to claim victory two years in a row?”