The World’s Best Healthcare & Wellness Advertising 2014, aka The Global Awards, has been announced.
McCann Health is Healthcare Agency Network of the Year for the third year in a row.
McCann Health won 5 Global Awards and 15 Finalist Certificates.
The eight Global Award winning offices that helped it get there are:
McCann Health Australia
McCann Health China; McCann Health Japan;
McCann Health Singapore; McCann Health South Africa; McCann Health United Arab Emirates;
McCann Health United Kingdom; McCann Echo Torre Lazur USA.
Jeremy Perrott, global creative director, McCann Health noted, “Winning this prestigious award once was indeed an achievement. Twice gave us a thrill. But three times in a row makes a statement that reflects on, not just McCann Health as a global network, but the clients we represent. Work that leads an industry, not from one office, but through a global network, demonstrates a common understanding of goals, passion to deliver and a respect from both client and agency of each other to collaboratively maintain best in market solutions. The Globals Awards are a true industry measure of that and great work. We are very proud to be their chosen international network of the year again.”
Global Award to Marketforce Australia for HBF, A Healthy Body Can Do Amazing Things.
Grey Group Singapore was named Global Healthcare Agency of the Year.
For that, it won 1 Grand Global, 5 Global Awards, and 4 Finalist Certificates.
Ali Shabaz, chief creative officer of Grey Group, and Michael Knox, (now) chief creative officer Grey Group Australia, accepted the award.
“Wow! Wow, wow, wow. To be honoured with this award makes the team of the GSK hub @ Grey Singapore extremely proud. Especially since we only started operating in early 2014. We came from all over the world with big ambitions. But we would have never dared to think they would become true so fast and in such a magnificent way. I hope the magic lasts for a good while longer,” Till Hohmann, executive creative director & vice president, Grey Group Singapore stated.
Ogilvy Healthworld Brazil won the Grand Global/Wellness for Tattoo Skin Cancer Check for, Sol de Janeiro/Corporate. The Grand Global winning campaign enlisted the help of tattoo artists to alert Brazilian youth to the growing skin cancer problem. It partnered with cancer institute, A.C. Camargo, to create a training program to teach the tattoo artists how to distinguish skin problems, resulting in early diagnosis. The agency also won a Global Award for Bald Cartoons, for GRAACC.
“When we came up with the idea to gather dermatologists and tattoo artists in a campaign, some people thought that we were crazy and it would be impossible to make it happen,” stated Paco Conde, executive creative director/copywriter, Ogilvy Healthworld Brazil. “This Grand Global Award is dedicated to all those people. When you have an idea that helps to solve such a big problem as skin cancer, nothing is impossible.”
The Global Awards rankng by country is:
1. The US, with 11 Global Awards.
2. (equal) Australia and the United Kingdom, each with 7 Global Awards.
Australia’s Global Award winners are:
- GHG Australia, Dr Gordon Oogle, for GHG
PSORIASIS from GHG Australia on Vimeo.
- Marketforce, A Healthy Body Can Do Amazing Things (TV) HBF Insurance
- McCann Health Sarah and Hardly Notice, both for client Simponi
- Saatchi & Saatchi, Listen to your mouth, for GSK oral health
- Ward6 Check in with your lungs for Lung Foundation Australia.
4. Germany, with 5 Global Awards.
5. (equal) China, Denmark, India and Ireland each earned 1 Global Award
The 2014 Global Awards winners came from 18 countries on 5 continents, 2 Grand Global Awards, 41 Global Awards and 117 Finalist Certificates were given out.
View the Global Award winner’s showcase here.







