Four Australian advertising agencies – Leo Burnett Melbourne, McCann Health Sydney, Saatchi & Saatchi Wellness and Wellmark – picked up a total of 11 Awards including one Gold Award, two Silver Awards and eight Bronze Awards at this year’s IPA Best of Health Show
Australia’s Gold was one of just 10 awarded. There were also 22 Silvers and 42 Bronze awards handed out.
Ogilvy & Mather London took home the Best of Show special prize for outstanding healthcare advertising for Breathless Choir for Philips.
The inaugural Special Award for Innovation in Healthcare was given to Serviceplan Korea for DOT. The First Braille Smartwatch.
The Pip Award for Young Talent went to Sudler London.
Australia’s winners are:
Leo Burnett Melbourne
Gold:
Reword for Headspace in Digital & Interactive
Bronze:
Reword for Headspace in Direct & Promo
McCann Health Sydney
Bronze:
Denise for Remicade in Excellence in Photography
Rhoma for Remicade in Excellence in Photography
Healthy Hamper for McCann Health in Direct & Promo
Straw and Balloon for Respiratory in Direct & Promo Campaign
Saatchi & Saatchi Wellness Sydney
Silver:
Save the Box for Gynaecological cancer awareness in International Integrated Campaign
Bronze:
Save the Box for Gynaecological cancer awareness in Direct & Promo
Save the Box for Gynaecological cancer awareness in Out of Home & Experiential Campaign
Wellmark
Silver:
Email footers for Wellmark in Direct & Promo
About Ogilvy & Mather’s Best in Show:
To demonstrate that Philips is an organisation dedicated to improving people’s lives, Ogilvy & Mather London recruited world-renowned choirmaster, Gareth Malone, to inspire eighteen people with breathing conditions to sing again, aided by the Philips SimplyGo Mini Oxygen Concentrator. Malone created a custom arrangement of The Police’s Every Breath You Take and coached the singers through their difficulties to perform at the Apollo Theatre in New York City.
Ogilvy & Mather turned this into an online campaign reaching millions, followed by additional content emphasizing Philips’ innovation and healthcare expertise to healthcare professionals, medical decision makers and the public.
Lee Williams, convenor of judges and executive creative director at Sudler & Hennessey London, commented “Judging the Best of Health Show provides a fascinating insight into the breadth and depth of creativity in healthcare – a category often derided for its lack of creativity.”
Special Awards and Gold winners:
Best of Show: Consumer – Film
- Breathless Choir for SimplyGo Mini, by Ogilvy & Mather London
Pip Award for Young Talent
- Winner: Share your Voice. Art director: Amber Osborne, Senior Medical Copywriter: Catherine Mohan, by Sudler London
Highly commended:
- Helping heads stand against blood cancer. Art Director: Stephanie Rohr, Planner: Alex Muller, by CDM London
- The White Cell. Medical Copywriter: Kristina Marshall, Designer: Maria David, Senior Account Manager: Luke Cripps, by Frontera London
Special Award for Innovation in Healthcare
- DOT. The first Braille Smartwatch. for DOT. The first Braille Smartwatch, by Serviceplan Korea, Serviceplan Innovation
Gold Awards:
- Consumer – Digital & Interactive
Reword for Headpsace, by Leo Burnett Melbourne
- Consumer – Film
Breathless Choir for SimplyGo Mini, by Ogilvy & Mather London
- Consumer – Film
Premonition for Cruz Roja Argentina, by Dhélet Y&R Latam
- Consumer – Film Campaign
Ways In Campaign for UnitedHealthcare, by Leo Burnett, Periscope
- Consumer – Out of Home & Experiential
Hero Gene for National Bone Marrow Database, by Area 23, An FCB Health Network Company
- Consumer – Print Campaign
Melanoma Monsters for Melanoma Awareness, by Area 23, An FCB Health Network Company
- Consumer – Social Media
Wear Yellow For Seth for The Bubble Foundation UK, by Digitas Health LifeBrands
- Craft – Excellence in Copywriting
Daniel – Slam Poetry for Xolair, by Publicis Life Brands Resolute
Craft – Excellence in Illustration & Animation
Eyeball Slave-Artist for Xalatan, by McCann Health
- Craft – Excellence in Illustration & Animation
Melanoma Monsters for Melanoma Awareness, by Area 23, An FCB Health Network Company
Full details about all winners, including the creative work, can be seen on the website.
