Australia has 19 of the 152 shortlisted entries in The NYF Global Awards 2015. Saatchi & Saatchi Sydney and Saatchi & Saatchi Health led the Australian tally with 4 and 5 shortlisted entries respectively.
The US topped the shortlist with 51 entries shortlisted. The UK has 27 shortlisted entries. Australia’s 19 placed it 3rd.
The United Arab Emirates jumped up the shortlist ladder, with 8 shortlisted entries. Japan and South Africa have 6 each. Brazil has 5 and France has 4. New Zealand and Sweden have 2 each. Portugal has 1.
20 entries into the Educational Awareness (Advertising to the Consumer) category were shortlisted. 6 entries in Health Institutions & Services (Advertising to the Consumer) were shortlisted, 5 in Over the Counter (OTC) Products & Treatments and 3 in each of Direct to Consumer (DTC) Medicines and Nutritional Management (OTC).
Integrated campaigns on behalf of the brand and in support of causes dominated the shortlist. The top performers were:
- Saatchi & Saatchi Health Sydney for In the Dark for Schizophrenia Awareness/Janssen (2 shortlist) and Saatchi & Saatchi Sydney’s Penny The Pirate for Luxottica / OPSM (4 shortlist). [Saatchi & Saatchi Health Sydney’s Noodle Critter for Vivaxim Vaccine Awareness achieved 3 shortlist positions.]
- McCann Health South Africa Breathless Moments for AstraZeneca Respiratory
- Life Healthcare Communications United Kingdom Resistance Integrated Campaign for Epiduo
- Ogilvy CommonHealth Worldwide Parsippany, USA Disease Activity Lightbulb Campaign for Unbranded/Multiple Sclerosis
- McCann HumanCare New York Let’s End This for Mucinex
- Downtown Partners US The Luck Plan for Get Covered Illinois – Illinois Health Insurance Marketplace.
New category, Best Use of Media: Technology, was a hot spot for shortlisted entries:
- Droga5 Sydney Game To Quit for Nicabate
- Ogilvy CommonHealth Worldwide USA B-INFORMED Interactive Table for Unbranded/Multiple Sclerosis
- Ogilvy Healthworld London AstraZeneca Patient Profiler TouchTable for AstraZeneca
- TBWA Paling Walters Pfizer Enbrel BSR Booth for Enbrel
- Tribal Worldwide DXM Labworks for Consumer Healthcare Products Association & Partnership For Drug-Free Kids.
New category, Advertising to the Consumer/Patient: Promotional Marketing was another:
- FamiljenPangea Sweden The Cross for The Swedish Association of Health Professionals
- Grey Group Singapore Life Saving Dot for Talwar Traders
- GSK The Horlicks School Journey Initiative for GSK/Horlicks Global Brand
- McCann Health South Africa Roadblock for AstraZeneca Respiratory
- Saatchi and Saatchi Health UK Real Expressions for Allergan Medical Aesthetics.
International Grand Jury live judging sessions were hosted by Ward6 Sydney, Publicis LifeBrands Resolute London, and CAHG Chicago.
The Global Awards will celebrate the 2015 winners with celebrations in Sydney at the X Studio and in New York at The New York Academy of Sciences on December 3.
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