Dutch supermarket, Albert Heijn, has launched a phone cover for Easter that includes an egg cup. It turns your phone into a soft- or hard-boiled egg holder. No, it’s not an April Fools’ prank. The …
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UK travel agent, loveholidays, is borrowing other brands’ billboards to create its own ads. The campaign, loveholidays is All Around, by ARK Agency, juxtapositions loveholidays OOH next to other OOH and responds to them directly …
Gerety adds Campaign Brief Asia to its winners’ rankings
April 1, 2026
With the April 17 deadline approaching, the Gerety Awards have been added to the Campaign Brief Asia Creative Rankings — meaning that from 2026 onwards, winning work will contribute to the region’s benchmark ranking of …
New UK indie, The Forge, launches with mantra “fandom is where modern culture is actively shaped”
April 1, 2026
Calvin Innes, Andre Price, and Andrea Foth have launched The Forge, a new culture and fandom-driven creative agency to help brands and agency partners build relevance by understanding fandom as infrastructure, not subculture. Calvin Innes, co-founder and CCO …
A series of striking black-and-white pieces appeared at some of São Paulo’s busiest locations, including Sé and Luz stations, as well as bus shelters on Avenida Faria Lima and Avenida Paulista, in addition to online …
A masseuse on a bus gives a man an unusual massage to stop “tech neck”. The tutorial is a ruse. Having your neck screwed like the lid of a pasta sauce jar is not going to …
I’ve only just recently stumbled on this quote. It’s often misattributed to Charles Bukowski (a 1970s dirty realist). It would be the perfect summation of where Adland is right now. But sadly, it’s not true. …
Today The Brave wins OMG
March 31, 2026
OMG Group has appointed Today The Brave as its full service agency partner, marking a new chapter in end-to-end brand growth, from brand platform through to shelf and point of sale. Today the Brave will lead …
Leo UK: Morrisons hot cross bun ads work only 4-7am
March 31, 2026
Leo UK & Morrisons have called on the Pavlovian effect to make their hot cross buns the UK’s faves this year. The campaign rises with the sun, mirroring the early starts of Morrisons Market Street bakers who make …
Sexy, sultry and ASMR,Reckitt sexual wellness brand, Jontex’ new campaign films entice with promises of female pleasure. That pleasure is not what you expect. The campaign uses Women's History Month to challenge how the category …
Droga5 wins Qantas Project Sunrise
March 31, 2026
Qantas has appointed Droga5 ANZ to lead the creative development for its Project Sunrise launch campaign, following a competitive pitch process. Qantas noted that multiple agencies submitted strong responses. Qantas will also continue to work …
