LOLA Madrid and AXE are infusing the brand's first FIFA World Cup sponsorship with its signature humour. It’s not boy gets the girl humour, it’s football fan gets the spotlight humour. The campaign focuses on …
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Who's doing what in the world of commercial creativity.
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Blog Archives
Kasper Häggström’s offbeat humour has a distinctive visual style that has already made him a prominent voice in Scandinavian comedy. He weaves astute real-life observations, deadpan restraint and unexpected absurdity in perfect balance to make …
In the Joint Venture documentary, Andre is an idiot, Andre Riccardi, documents his terminal battle with colon cancer. The title explains the aim of the film. It’s also very personal to creative agency, Mekanism. André …
Toyota has attached itself to Simon Cowell’s latest venture. In 2025, Netflix ran a six-episode documentary, Simon Cowell: The Next Act, around Cowell’s do-or-die (for his career, he said) undertaking, to create Britain’s new boy …
nice&frank: Garcia sits atop the 12,353 testing spoons he used to perfect Graza’s mayo
March 5, 2026
Olive oil brand, Graza, has branched out into mayonnaise, and while it’s the fifth-largest olive oil brand in the US (that's a big deal in a huge market), in mayo it has super-size competitors, Hellmann’s …
Rey Tiempo is a chief creative officer who turned his long-standing passion for gaming into two important enterprises for brands and agencies. He is the creator of Game On, the industry’s only content hub dedicated …
Friends and family mean a lot. But doing all the things you love together can cost a lot – like, a lot a lot. Droga5 ANZ has infused that fact of life with a lot …
UltraSuperNew offers WPP CEO, Cindy Rose, an internship
March 4, 2026
UltraSuperNew, an independent creative agency with offices in Tokyo, Singapore and Amsterdam, is offering WPP chief executive, Cindy Rose, a three-month internship at its Tokyo headquarters. The offer is made in a spirit of genuine generosity, …
Skincare brands are constantly throwing promises at people. And brand ambassadors show up in ads using just their beauty as a calling card. Publicis and Garnier have thrown out these two approaches, getting behind the …
Marcel: Visa peppered social media with fake AI-created images (500,000 people clicked on them)
March 4, 2026
Seeing is believing? Not anymore. That’s bad news for online safety. AI has become fraudsters' favourite tool, costing people millions of dollars collectively throughout the world. Visa and its agency, Marcel, created The Feathered Lamb, …
Think getting into a Chupa Chups is hard? You're in a cohort of many. The struggle to get into that stubborn wrapper has become an infamous challenge. Now Chupa Chups is putting a playful spin on …
Forsman & Bodenfors: Coach gives Gen Z collectible book charms that are fully readable mini-books
March 4, 2026
Gen Z's short-form, fast-paced digital world is being slowed down by a new trend. Books. Gen Z is increasingly turning back to books as a way to explore identity, self-expression, and possibility. Forsman & Bodenfors and …