Mother’s Day ad schmaltz is so yesterday. Gooey sentiment is out, reality is in – especially when it’s delivered with humour. Saatchi & Saatchi and John Lewis are giving Mother’s Day advertising an enchanting does …
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New creative studio 3 Chillies has launched in the UK to challenge the industry's growing creative timidity. Its message to marketers - uou’re hot, or you’re not. Behind 3 Chillies are former D&AD president and global …
Cadbury’s Made to Share has found another way to woo and win hearts. VCCP’s next chapter builds on the campaign, that has already won multiple awards with series of limited edition chocolate bars honouring those …
50% of the world’s population have 24 hours once a year to be the centre of attention in their work to achieve equality. Until that’s no longer needed, International Women’s Day, will continue to be …
The campaign that keeps on giving sheer delight to the audiences – and Uber Eats – has extended again. Special US adds Sesame Street’s Bert and Ernie – and bees; a hot male dog – …
TruthWorks: “If this is what a ‘fundable’ founding team looks like, consider your boxes ticked”
March 6, 2026
With International Women’s Day on the horizon, the founders of HR-tech platform TruthWorks , have recreated one of tech’s most recognisable images - the start-up funding announcement photo. You know the one. Founders in black T-shirts. Confident …
TBWA\Hakuhodo invents the Radio Time Machine
March 6, 2026
TBWA\Hakuhodo and Japanese care facility, Nichii Gakkan, have invented an AI-powered Radio Time Machine, for dementia patients. It automatically generates era-specific radio-like audio content, historical news and popular music to help to stimulate memories, cognition …
Thasorn Boonyanate becomes CCO of Ogilvy Thailand
March 6, 2026
Pete Thasorn Boonyanate has been appointed as chief creative officer of Ogilvy Thailand following the decision of advertising legend, Gumpon Laksanajinda, to step down from his day-to-day operational role as CCO after 25 years with …
72andSunny is making Cadillac’s entrance to Australia known with a campaign that makes use of its famous origin period, the 1950s, to spark an immediate connection, and its all-electric range to trigger appeal. The campaign film, …
Orocan makes iceboxes for small businesses, many of whom still rely on styrofoam boxes. It has just launched an icebox on wheels adding mobility to the durability advantage of its products. Gigil has built an absurdly …
Filmmakers, Jay Topping and Digby Hogan, have turned creative ideas into awarded work in large production studios and their own production studios in Australia for fifteen years each, after meeting at Cutting Edge early in …
Effie UK: Is it worth being a brand that does good?
March 5, 2026
Effie’s Dynamic Effectiveness series with Ipsos has a comment about cause campaign backlash. Don’t let it strip your courage. Causes and Effectiveness: What Marketers Need to Know About Aligning with Values, from Effie UK and …