Pete Thasorn Boonyanate has been appointed as chief creative officer of Ogilvy Thailand following the decision of advertising legend, Gumpon Laksanajinda, to step down from his day-to-day operational role as CCO after 25 years with Ogilvy. Boonyanate resigned from his role as CCO of BBDO Bangkok in November last year and brings to Ogilvy the dynamic vision, extensive experience, and a proven track record of award-winning creativity he is known for.
“We are incredibly excited to welcome Pete Thasorn Boonyanate to lead our creative charge,” stated Jiravara Virayavardhana, chief executive officer, Ogilvy Thailand. “Pete’s fresh perspective, dynamic leadership, and unwavering commitment to pushing creative boundaries perfectly align with Ogilvy’s ambition for the future. He has a profound understanding of modern marketing and the ability to inspire teams to craft impactful work that resonates deeply with consumers.
“We extend our deepest gratitude to Gumpon Laksanajinda for his extraordinary 25 years of dedicated service. His creative passion and instrumental role in shaping Ogilvy’s legacy have set an incredibly high bar for excellence, driving us to be a top player not just in Thailand, but across Asia Pacific. We wish him the very best in his new chapter.”
Reed Collins, chief creative officer, Ogilvy Asia Pacific, added, “A heartfelt ‘Khob khun krub’ to Gumpon, building a truly special creative legacy at Ogilvy and shaping the unique spirit of Thai advertising! And to Pete, a massive, enthusiastic welcome to the team! We can’t wait to see you build on that brilliant foundation and lead us into an even more exciting creative future.”
“I’ve long admired Ogilvy’s enduring legacy and its powerful commitment to ‘making brands matter’,” Boonyanate stated. “It’s an immense privilege and an exciting challenge to now lead the creative team here. My focus will be on fostering a culture of brave ideas, where talent thrives, and where we consistently deliver groundbreaking work that not only solves business problems but truly shapes culture and sets new benchmarks for effectiveness and innovation for our clients.”
