For decades the Dutch have learned to skate using old chairs. Ogilvy Amsterdam and furniture retailer, Loods 5, realised that they didn’t have to be old chairs. So, the agency brought its new chair collection …
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Blog Archives
4creative & Glue Society: The fountain spewing filth
February 24, 2026
A fountain with bronze-like statues on London’s South Bank is classic in every sense – except that those statues are spewing ghastly murky water. The installation, The Fountain of Filth, by 4creative and Glue Society …
Zulu Alpha Kilo & Make-A-Wish: Sing the Wish Song – make sick children’s wishes come true
February 24, 2026
Wishes have real healing benefits for critically ill children and their families. Make-A-Wish and Zulu Alpha Kilo have harnessed that power with a song. They created a partnership with creator and singer/songwriter, Stacey Ryan, and …
ABABA: What happens to the directors in the middle?
February 24, 2026
“...The ones who made the music videos you replayed until the algorithm gave up. The ones who made the commercial that made you text a friend, 'This is how it's done'. The ones who made the …
Apparent: Optus takes Aussies inside this year’s Mardi Gras
February 24, 2026
It’s Optus’ fifth year of partnership with the Sydney Gay and Lesbian Mardi Gras and this year Apparent and Optus have launched Pride blooms from Yes. The platform is built on the idea that pride …
What makes you feel good? Yes, there is one obvious answer, but Clorox didn’t test that on YouTube. It did, however, pit cleaning against some other classic feel-good items – like coffee, ice cream, and …
ADFEST adds sessions for a new understanding of AI’S role in creativity & production
February 23, 2026
Have you “adopted AI”? What if that’s not enough? Find out what worked, what failed, and what changed when an agency was redesigned and rebuilt around AI. Are you using AI as a toolkit in …
Leo Australia: Red Rooster makes it all about being Australian
February 23, 2026
It’s tough being a fast food brand. The teens and tradies market is held in fiercely competitive hands. The cool young things market has been captured by an upstart. And one international brand has owned …
ONE Asia Creative Awards releases the first-ever APAC Creative Index
February 23, 2026
ONE Asia Creative Awards and AD ADDICT have partnered to release the inaugural APAC Creative Index, that serves as APAC’s new creative compass for 2026. Ogilvy Singapore is the #1 performing agency in the region, followed by Dentsu Tokyo. Vaseline in Singapore is the …
Rimowa: Even for fashion advertising, this campaign is weird
February 23, 2026
Rimowa’s new campaign is bizarre. Like old-school fashion advertising, it makes no sense. The campaign is shot by famous British photographer, Nigel Shafran, so perhaps, it’s understandable in one way. It uses Nicholas Braun from …
Untangld wins The Australian Ballet as strategic partner
February 23, 2026
International strategy studio, Untangld, has been appointed to evolve the brand and messaging strategy for The Australian Ballet. The win adds to a series of significant new partnerships across Australia and abroad, including Royal Australian Mint, …
United Imaginations: Helsinki & Canada seize an Olympic moment to spar over Pamela Anderson
February 21, 2026
Helsinki recently extended a public invitation to Pamela Anderson to visit Finland and reconnect with her Finnish heritage, following her remarks in Vogue Scandinavia about wanting to explore her roots more deeply. A sharp-witted idea …