Colenso BBDO has found a unique proposition for Under Armour – and that’s no mean feat considering the volume of campaigns in sport. The new brand platform for APAC is Commit, the promise that the …
No Comment
Who's doing what in the world of commercial creativity.
cropped-Stable
Blog Archives
NoA Åkestam Holst: Aaron Judge’s famed focus becomes the metaphor for Legora’s asset
September 9, 2026
Swedish legal tech company, Legora, builds an AI workspace for law firms and legal professionals to automate repetitive tasks and streamline workflows. Sexy? Not much. But baseball is sexy. And NoA Åkestam Holst has used …
Thinkerbell: Lynx beats luxury fragrance at its own game
September 9, 2026
Luxury fragrance has become a world of beautiful nonsense - impossibly serious celebrities, mysterious films, extravagant language and elaborate bottles that can appear to cost far more than the scent inside them. To prove that …
Havas launches traditional & AI-powered production arm, POP Australia
September 9, 2026
Havas has launched POP Australia, a new Prose on Pixels (POP) arm in APAC, that creates AI-powered global craft at scale. Raoni Lima has been appointed as head of creative technology. The new Australian operation brings …
Artefact 3000: Direct Assurance’s comedy thriller reminds you it’s OK to own a black cat
September 9, 2026
Does crossing paths with a black cat bring bad luck? InArtefact 3000’s commercial, Black Cat, for Direct Assurance it certainly seems to. Black Cat is the story of a father and his daughter who adopt …
TBWA|NEBOKO: McShadows find out how famous McDonalds products are
September 9, 2026
How famous do your brands products have to be for them to be recognised without the traditional branding cues (like product detail or pack shot)? McDonald’s has been finding that out in OOH campaigns throughout …
In Spain, conversations are buzzing about Princess Leonor of Spain beginning life as a uni student at Universidad Carlos III de Madrid. Indie agency Big Toys, has seized the moment for Canva to lead those …
Droga5 London: IKEA Saudi Arabia creates a backwards campaign
September 9, 2026
IKEA’s buyback service is a new concept in Saudi Arabia, and also step forward in IKEA Alsulaiman’s circular efforts and sustainability commitment. Customers sell their used IKEA furniture and IKEA buys it back. It’s shopping, in …
Lobster doubles down on human-led work people actually care about
September 9, 2026
London creative production house, Lobster, wants the industry to know that it’s where human-led storytelling comes first. Its new identity and website make that clear, right down to a human counter on each project, recognising …
McCann: An Irish jig gag highlights the click power of Chorus fibre
September 9, 2026
New Zealand’s Chorus owns and manages the underlying fibre networks that internet and phone services rely on. It wants Kiwis to know that fibre remains the fastest, most reliable and future-ready broadband technology available. McCann …
Cannes Lions 2027: Would you like to be a juror?
September 9, 2026
Advertising Council Australia (ACA) has officially opened jury nominations for 2027’s Cannes Lions. Eligible nominees include recognised leaders across advertising, audio, media, marketing, design, and more, as well as industry specialists who have won Spikes, Lions, …
The Stella Artois & Haagen-Dazs have taken their romance to a hilarious conclusion: Here's where it began: An end of summer romance is building in Canada and it all began by chance. Agency, Courage, and Häagen-Dazs put …