Who's doing what in the world of commercial creativity.
A simple striped top, something most people have in their wardrobe, as a diagnostic tool? What an insight. What an idea. The insight came from a copywriter at MullenLowe TREYNA in the Philippines. The idea …
Flinty stares, saloon doors crashing open, micro gestures and danger in the air. That high-pitched noise that accompanies the greatest Western standoffs before the classic denouement of a cowboy riding off into the sunset. Looks like …
Photoplay’s Sweet Sixteen rocked Surry Hills last Thursday night. 300 of Australia’s fun adpeople (some, even from out of state) got together at Forrester’s pub to drink, eat (the food was especially brilliant), chat (loudly), …
A guerilla campaign by electric performance brand, Polestar, is boosting the conversations at Climate Week NYC that began on September 22. The campaign is bringing attention to a common “toxic relationship” - the one between consumers …
The One Club for Creativity has shortlisted 120 entrants from 30 countries for its Next Creative Leaders 2025, a free global competition recognising women and non-binary creatives on the rise. Next Creative Leaders was created ten years …
81 campaigns, 12 Golds, 31 Silvers, and 48 Bronzes, were awarded at the APAC Effie Awards 2025, covering outstanding creative work across 12 territories. Ogilvy was the most awarded network with 24 Effies including 7 Golds, …
Managing money is a rite of passage for 18-24 year olds – that financial services brands have largely overlooked. House 337 and Current Account Switch Service (CASS) have created a campaign aimed solely at this …
Choosing the perfect moment to make your point is a valuable asset in advertising. Lucky Generals New York and The Guardian have chosen now (an extraordinary time in the history of America's First Amendment) for …
What’s in a name? Millions of dollars if you try to lead not follow. Rob Morrison shares his treasure trove of earned understanding about that: It’s no secret I hate “naming stuff”. Most creatives I know …
Coors Light Obstructed Brews turned a baseball fan disappointment into free Coors Light. It invited spectators with an obstructed-view seat at a home opener (maybe from a concrete pillar, a foul pole, an overhang deck …
A surreal journey in a quarter of a car. You’re going to pay attention. The 90-second spot by Colenso BBDO for Spark, shows how “life gets more epic when you’re with a powerful network”. The unexpected …
The iPhone 17 launch was a huge deal in India – amplified by commerce brands competing to prove they could deliver the iPhone (and by association, anything) fastest. Flipkart went even further, grabbing attention in a …