The iPhone 17 launch was a huge deal in India – amplified by commerce brands competing to prove they could deliver the iPhone (and by association, anything) fastest.
Flipkart went even further, grabbing attention in a high-profile Apple event, and proving its delivery edge in real life. Firstly, Flipkart Minutes delivered the iPhone even before most people had even reached the payment counter at the Apple Store. Secondly, it turned that achievement into carpe diem campaign.
Within minutes of the launch, the iPhone that Flipkart Minute had already delivered took a photo of the long queue outside the Apple store, uploaded it instantly to a digital billboard visible to everyone in the queue.
