Who's doing what in the world of commercial creativity.
Beauty advertising is full of emotive promises and evocative language. The self-worth/self-esteem message is accessorised with dramatic experiments, showy visuals and rousing words. L’Oréal’s latest commercial and drive to win fans is nothing like that. The …
D&AD has launched a special Pencil for Shift sponsors. Asymmetrical and hand-crafted from wood, it reflects the non-traditional paths of creatives breaking into the industry through Shift. The Pencil award was conceived and crafted by Grey …
The ANDY’s newest instalment of The Inspiration Series features PJ Pereira, co-founder & creative chairman of Pereira O’Dell and chief creative officer of Serviceplan Americas. Pereira is a pioneer of the combined power of technology, entertainment, …
US indie agency, American Haiku, Ad Age’s 2025 Newcomer Agency of the Year, has appointed Jessica Kingsbery as its first-ever chief executive officer. She will oversee the agency’s strategic direction, business development, and operational performance across all client …
In Australia, Just Eat (aka Menulog) and Did Somebody Say…have gone hyperlocal, with a deluge of individual videos, posters and radio ads for various regions of Australia by Thinkerbell, a hip-hop track by musical duo, …
Telling men how to be brave [read:decent] human beings is tricky. What it means to be male has some ingrained, and unhelpful, maxims. Ogilvy has found a fascinating way to get men to watch and …
It’s so easy to fake perfection with AI algorithms and social media filters. A new campaign for Italian biscuit brand, GranTurchese, wants people to embrace the uniqueness of imperfection instead. The idea comes from DUDE Milan …
You have the chance to go 2 on 2 with one of basketball’s most famous and important European players - Nikola Milutinov or Juancho Hernagomez. But your bro is there. Who would you choose? The …
Nike ‘s Just Do It is four decades old and deeply embedded in culture. Too embedded perhaps. It’s a throwaway line, much used, sometimes without meaning and often not linking back to Nike. Not doing its …
Earlier this year, Alma Har’el directed an original, playful and visually lush campaign for Coach, starring Hollywood favourite, Charles Melton. The campaign was shot in Copenhagen with local production by Scandinavian production house, Bacon. It …
It’s 100 years since John Lewis’s famous Never Knowingly Undersold promise began. Saatchi & Saatchi has turned this into a statement about the retailer’s relevance today - and tomorrow. The new campaign, Tableau, highlights the …
In cities, cycling is surging. A way to get around, to breathe, to explore differently. But this boom, unfortunately, comes with a rise in accidents: in fact, 70% of them occur in urban areas*.And despite …