D&AD has launched a special Pencil for Shift sponsors. Asymmetrical and hand-crafted from wood, it reflects the non-traditional paths of creatives breaking into the industry through Shift.
The Pencil award was conceived and crafted by Grey Brazil to recognise companies that support D&AD Shift, the global program that opens the doors of the industry to self-taught talents.
The Pencil’s uneven tips and asymmetrical edges reflect the non-linear path of creatives who built their careers on their own, outside the traditional routes of the industry. It intends to be more than a trophy – instead a visual manifesto. Supporting Shift talent means investing in new perspectives, stories, and ideas that only they can bring to life.
In São Paulo’s edition, Uber, Natura, and Surf (a Unilever brand) were highlighted for their support and sponsors received the exclusive Pencil at the Shift graduation program there. Each of the brands presented a real briefing to the students, who developed creative solutions throughout the program.
