Who's doing what in the world of commercial creativity.
Laissez-Faire has appointed Friday to strategically reposition the brand and launch a comprehensive logo, visual identity and website experience. Catering and events company, Laissez-Faire, creates exceptional and memorable culinary experiences using the finest locally sourced, seasonal, …
Kim Ragan’s career is the stuff creative dreams are made of. She has staged an aerial dogfight, blown things up in the Mojave Desert, invented a sport, created the dog version of Snapchat and crafted …
What do you reaaally want to do if you’re told not to do something? Thinkerbell Aotearoa’s smarts for human psychology knew. The agency installed a bright orange suitcase in a bright orange Jetstar luggage carousel …
Most people have been fed dozens of ads about dealing with stress. The traditional before-and-after scenario of pharma and wellness advertising is ignorably familiar. Still, 87% of workers in the Philippines suffer from job-related stress, …
e.l.f.’s new commercial is a mock legal case against overprices beauty products. Strangely, cleverly – and/or a distraction – the campaign coincides with the brand raising its prices by US$1 on August 1, ostensibly to …
Ogilvy ANZ chief creative officer Toby Talbot, is leaving the agency after more than three and a half years in the role. Talbot joined Ogilvy in January 2022, to take on the inaugural role of trans-Tasman …
The City to Surf marathon was run on the weekend in Sydney. The usual furry animals and superheroes ran in the wake of the world’s serious runners but event sponsor, GWM, produced the greatest spectacle, …
In a world where queer voices are increasingly censored and marginalised across platforms, Grindr has created an unapologetically safe space where the community can be themselves, be heard, and be fabulous without fear of suppression. Until …
There have been some big ideas and huge production promos by broadcasters in the last twelve months. This campaign, created by 4creative and directed by Blink Productions director, Dougal Wilson, for the return of Channel …
A very creative twist makes Australians pay attention to the need for blood donors even after being exposed to so many traditional awareness campaigns. A Moment for the Middle Child, created by global digital agency DEPT® …
The MAD STARS 2025 conference begins with a topic of greatest importance to the industry’s future: The power of advertising to shape the world. [Special Session] Conversation with Executive Jury will be held on Wednesday, August …
“Advertising is no longer confined to being a transactional message delivery system. The best brand communications today operate like short films, built with arcs, characters, tension, and release — all hallmarks of cinematic storytelling.” On August …