Ever tried to read a car’s manual? It’s probably a forbidding volume of around 100 pages. Only 1 in 4 Audi drivers even try. Ogilvy has made understanding how an Audi works very much easier and aligned with …
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Who's doing what in the world of commercial creativity.
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Blog Archives
Loca: A pact to get the sports media talking
July 23, 2025
More than 11,000 athletes with intellectual disabilities in Chile currently receive zero minutes of exposure in national sports media. In contrast, mainstream sports get an average of 34 minutes per day on national newscasts. Chilean creative agency, Loca, intends …
The Advertising Standards Authority (ASA) has banned an online advert by Marks & Spencer for depicting a model who appeared “unhealthily thin”. The regulator had only received four complaints. Three other models in ads were brought to …
Camera phones have opened up a whole new category of sharing – d**k pics. Men like sending them. Women hate getting them. Manscaped is asking men to Send Face Pics Instead, in a campaign with Special …
Specsavers is known for its humour and the Should’ve gone…line. But for children’s eye health, the brand is relying on a more conventional lure – the irresistible cuteness of the wonder of children. The new …
Wieden + Kennedy is doing unexpected things for Nike’s Jordan Brand. The latest campaign is a musical – the musical, Annie, about children in an orphanage that has been performed worldwide - recreated with Jordan …
Havas Play brings Mentos & Rolling Stone together give emerging Aussie music artists a boost
July 22, 2025
Music is being crowded with brands, mostly drink – alcoholic and non-alcoholic, hoping to be part of the action that attracts Gen Z. Mentos is perhaps an unexpected new entry. But Havas Play has made …
Paul Bradbury, president & CEO TBWA AUNZ, resigns in the wake of Nick Garrett’s OAG appointment
July 22, 2025
As Nick Garrett rejoins Omnicom as CEO of OAG Oceania, Paul Bradbury, CEO of Omnicon agency, TBWA, resigns after nearly twenty years with the agency. Bradbury joined Whybin TBWA in 2006, becoming president & CEO of …
Nick Garrett, former Clemenger BBDO CEO, has returned to Omnicom as CEO of Omnicom Advertising Group (OAG), a newly-created role. He will reunite with Stephen de Wolf. De Wolf announced his return to Clemenger as national …
Animal Trash Fashion is one of the world’s most horrid trends and WWF-Korea and Cheil are bringing it to Korea’s attention. Animals were never meant to wear plastic pollution. It diminishes their quality of life …
“This one is for the supporters. As always, you makes us feel 100 feet tall…” Arsenal Creative Studio and BlinkInk have given the club’s fans a larger than life tribute within a mesmerising film to …
BBH: Häagen-Dazs seduces with ice cream FOMO
July 22, 2025
Oh dear, you missed out on an ice cream. And now you want one even more. BBH’s first work for Häagen-Dazs defies the expected – and in summer, ubiquitous – same-same product shots in ice …