Who's doing what in the world of commercial creativity.
The Citroën Ami is a tiny electric car. Cars too often represent status, and status symbol cars are not tiny. The Citroën Ami breaks the traditional rules of status so …
Protein food company, RXBAR is the proud sponsor of No B.S. Where does so much of it live? Professional social feeds. Where does the brand’s target audience hangout? ? Professional …
Renato Fernandez has stepped as chief creative officer of Publicis Creative US and Leo Chicago after just 10 months in the roles. Hugo Veiga and Diego Machado are leaving AKQA …
Millennials have come a long way from the bygone era of hipster mustaches, shutter shades, and sepia filters. They’ve graduated from first jobs, first apartments, and first loves. Yet, a study …
In Brazil, gaming is expensive, so gamers cut costs where they can. That often means the chair they sit on for hours and hours is not suited for the job …
In Brazil, the impact of sports betting has been devastating. Agency, Tech&Soul; B3, Brazil’s stock exchange; and investment company, Genial Investimentos, have joined forces to present a healthier alternative to …
It’s not easy selling cordial in 2025. There’s not just other coridal competition. There’s saintly “health & wellness” competition, newcomer protein competition and showy fizzy competition. So Lucky Generals and …
The One Club for Creativity’s ONE Asia Creative Awards has kicked off its 2025 season with a call for entries campaign from Studio K110 in Seoul that asks creatives in the region, …
You ask for an iced tea at a café. You expect the taste of Lipton Ice Tea, but that’s not what you get. You’re served something completely different. It’s a common …
Imagine if you won Lotto NZ. It’s such a simple idea by DDB Aotearoa. One with incredible power. Little wonder that the new campaign is launching its seventh instalment. This time, …
Kinder Chocolate’s US campaign, Simply Wonderful, by Anomaly New York features children - unsurprisingly. But it features them as stars. Their imagination creates the narrative in the lead spot and …
Old Navy isn’t one of the brands that you associate instantly with activewear. The Gap brand is about low price and across the board, family fashion. But that is changing. …