“Wear the damn shorts.” What a brilliant tone of voice by Havas London and activewear brand, Sweaty Betty, to jolt women out of their shyness. The campaign speaks to women …
No Comment
Who's doing what in the world of commercial creativity.
cropped-Stable
Blog Archives
In a background of simmering racial animosity, Coca-Cola is stepping in as a symbol of connection – Coca-Cola is understood in every language - while also showing its universal appeal. …
Gut LA: DoorDash becomes DoorDad
May 3, 2025
GUT Los Angeles has worked out what mums really want on Mother’s Day and the agency’s client, DoorDash, is giving it to them. DoorDash is becoming DoorDad to give mums …
Street-fronting ATMs make people feel vulnerable, so they come up with their own ways to protect themselves. This gave TBWA Peru and idea for a campaign that underlines BCP’s extra …
IKEA’s new flagship store opened on Oxford Street, London. But Saatchi & Saatchi and Subway didn’t let the food chain’s new neighbour steal the spotlight without a cheeky challenge. To hijack the …
In February, Cadbury Dairy Milk launched Made to share with VCCP extending its Generosity brand platform with a series of limited-edition Cadbury Dairy Milk bars designed to honour small but meaningful …
The vodka-based citrus-flavoured pre-mix alcoholic drink (originally called hard Solo) has travelled across the Tasman and landed in New Zealand. Droga5 Aotearoa is preparing for it make a splash in …
NYF Advertising Awards and partner, LTX Studio, the first entirely AI-powered creative platform from Lightricks, have launched NYFAI, an experimental global competition of storytelling through the power of AI. Seven top-tier …
Can your laugh determine if you’re a match? BBC Creative, the BBC’s in-house creative agency, has launched a dating experiment to find out. Love at First Laugh is an unexpected …
The 2025 Cannes LionHeart is Sonita Alizadeh
May 2, 2025
The Cannes Lions LionHeart accolade is given to a person who has harnessed their position to make a significant and positive difference to the world around us. This year, that …
Traditional film and television captions for the deaf and hard of hearing have remained largely unchanged since the ‘70s. FCB Chicago, Chicago Hearing Society (CHS) and core creative partner Rakish …
Uncommon New York’s Dream Home hero commercial for the National Association of REALTORS (NAR), doesn’t grab attention because it is provocative, or offbeat or absurdly humorous. Even 2.19 minutes long, …