Absurd humour is the meal of the day for young audiences. Poem Group has enlisted Hollywood actor and golfing purist, Chris McDonald, to dish up 90 seconds of it in …
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Who's doing what in the world of commercial creativity.
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Blog Archives
Think we don’t know that your content has been written by ChatGPT? We do. It’s the em dashes. ChatGPT is exuberantly fond of dashes. Cocogun has launched “the battle for the …
What is the standout feature of Australian culture? Sport, more sport, and gambling on sport, most likely. Telstra, with +61 and Bear Meets Eagle On Fire, have launched an initiative …
The BYD Seal is a 100% electric sport coupé with 531 horsepower and an ultra-fast take-off, capable of accelerating from 0 to 100 km/h in under 4 seconds. Standard thinking …
Few emotions are as universal, or as complicated, as the worry that comes with loving someone deeply. They can be tragic. Or they star in a bold, bloody, and darkly …
Remember when inclusivity and acceptance were what we all aimed for? Apparently, lawmakers don’t. In the US, some states have passed laws banning transgender people from using bathrooms that match …
Want to see the power of local knowledge in action? Here is a campaign by Grey Thailand that took a punt on tradition, and gave the rewards to Bar BQ Plaza. …
The sound of a rescue helicopter is disrupting TV commercials for trusted New Zealand brands such as Toyota, Lotto NZ, Spark, Chorus, Z Energy, and Turners. The campaign idea by …
There may have been a valiant attempt to make body and face hair normal for women but it stills seems as though the majority don’t want it. Research also found …
Australian independent creative studio, Supermassive, and Tourism Tropical North Queensland (TTNQ) have launched something as big as the agency's name. The Lifetime of Greatness Project is a global integrated campaign …
“Wear the damn shorts.” What a brilliant tone of voice by Havas London and activewear brand, Sweaty Betty, to jolt women out of their shyness. The campaign speaks to women …
In a background of simmering racial animosity, Coca-Cola is stepping in as a symbol of connection – Coca-Cola is understood in every language - while also showing its universal appeal. …