Part out-of-home stunt, part television shoot, Pizza Pizza’s new campaign by Zulu Alpha Kilo made an XXL Drop to a busy Toronto neighbourhood to launch its new XXL pizza. A …
No Comment
Who's doing what in the world of commercial creativity.
cropped-Stable
Blog Archives
Leith’s last hurrah for Irn-Bru is tear-inducing
April 29, 2025
Leith’s swansong for Irn-Bru won’t pass by unnoticed, even in a tsunami of advertising. The two commercials mark the launch of new limited-edition flavours, Unicorn Rainbow Tears and Nessie Juice. Leith …
You’d think it would be risky to give pests personalities given that the aim is promote killing them, but Louie the Fly has been killed by Mortein in Australia since …
One quirky long-running campaign that embeds itself in pop culture is an accomplishment. Two is a remarkable achievement. Budget Direct and 303 MullenLowe are well into their second. The absurd …
Back-to-nature playlists have been trending since Covid, as people look for ways to quieten the noise and pace in their world to gain health benefits. Nature sounds are being promoted …
When an Instagram post went viral, Chipotle and Venables Bell & Partners realised that the greatest endorsement campaign features genuine creators and brand superfans and Chipotle's customisable menu was a …
Gerety Talks brings indie agency founders into the spotlight
April 29, 2025
The Gerety Talks series continues to highlight some of the marketing and creative industries’ true changemakers. This time the series that investigates what true leadership looks like moves its attention …
NYF Advertising Awards’ Rough Cuts with Thiago Cruz: Rob Reilly shares his creative genius
April 29, 2025
The fifth edition of New York Festivals Advertising Awards new podcast series, Rough Cuts with Thiago Cruz, chief creative officer of Grey New York, is a voyage into the creative …
When Publicis Middle East and Home Centre noticed that the brand’s furniture was appearing in countless ads across the region for other brands, a brilliant idea was born. Instead of …
Uncommon: British Airways carves its benefits in stone
April 28, 2025
Uncommon Creative Studio continues the create work that aligns with British Airways’ A British Original positioning. This time, Uncommon is highlighting the airline’s “travel essential” features (and the brand’s understanding …
So much for environmental responsibility, Sydneysiders are flushing everything but the kitchen sink down their toilets, causing blockages that cost Sydney Water a whopping AU$27M a year. Following their Toilet Blockers …
Mischief @ No Fixed Address: Slate imagines wild companies for its affordable EV truck
April 28, 2025
Slate, the Jeff Bezos-backed automobile start-up is launching a low-cost electric truck range that, according to the brand’s website, is "a radically simple electric pickup truck that can change into …