Who's doing what in the world of commercial creativity.
This week, telco One New Zealand, received the most bizarre endorsement. It came from the US’s Zombie Research Society. The cultural and academic organisation believes One NZ now has the ‘most …
A reawakening of its Share A Coke campaign is currently enticing people in real life again by putting their name on a Coke, but a more elegant campaign has also …
Most dated brands business will never admit their failings. JCPenney has been challenged by falling sales and a declining perception since 2016. But it is owning its failing in its …
A car trip can be a source of inspiration. That is the foundation of Kia’s philosophy, Movement that Inspires. Kia and Innocean Berlin have launched Soundscapes, an experiment in which …
BritBox is entering in a very competitive market in the US. Its rivals are noisy. The sector is crowded. Consumer loyalty is low. An ambitious idea by Uncommon Creative Studio …
The internet can be a dangerous place for children. There are few gates. Children are free to wander wherever they like. That can take them to some dark places. DDB …
Most advertising stories – the funny ones, the uplifting ones...the heart-wrenching ones…are fictional. They may be inspired by real events. But the stories in TBWA\Media Arts Lab Sydney’s campaign for …
Nestlé’s decaffeinated coffee let people enjoy coffee at night and still be able to sleep. But Panama City with its ultra-high concentration of bright digital billboards is preventing people from …
Period education often falls short when it comes to neurodivergent audiences. For autistic girls, conventional approaches, typically reliant on verbal or clinical explanations, can trigger anxiety and sensory overload. Saatchi …
Cats are going wild in the UK for Dreamies. They climbed all over billboards and now they’re clinging to a speeding Dreamies-branded truck. The campaign and its CGI cats are …
The One Club for Creativity has opened the call for entries for the 10th annual Next Creative Leaders 2025, its free global competition recognising women, non-binary, and trans creatives on the rise. Next …
Coors Light comes in cold-activated packaging. Its best drinking happens when the mountains on the packaging turn blue. It’s a unique feature that DDB Group agency, alma, is making the …