Another Calvin Klein ad has captivated US attention. Puerto Rican rapper, Bad Bunny, aka Benito Antonio Martínez Ocasio, follows Jeremy Allen White, Justin Bieber, Idris Elba, and FKA Twigs into …
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Blog Archives
IKEA’s wit rises above the usual in furniture advertising again, this time in a campaign by The Newtons Laboratory for IKEA Greece. The campaign features people who have fallen asleep …
Xbox has launched “Wake Up,” a bold new global brand campaign created by award-winning creative agency Droga5. Co-directed by acclaimed filmmakers David Fincher and Romain Chassaing, “Wake Up” takes on …
One of the most familiar street signs in Belgium is an illuminated green cross above a pharmacy showing the time, temperature and weather - once useful information rendered largely irrelevant …
Leo Hong Kong: Cathay’s spectacular 47-degree at just 214 metres manoeuvre makes a comeback
April 11, 2025
For decades, the journey from Hong Kong to the world began and ended at Kai Tak, the only airport in the world that required a sharp 47-degree turn at 700 …
Rob Morrison: The problem with AI dates back to 1995
April 11, 2025
It sounds like a bad sci-fi plot, right? An artificial brain travels back in time to destroy something dear to all our hearts. And yet 30 years later, here we …
MAD STARS Juror, Jasper Cajilig: I see AI as a useful friend
April 11, 2025
Jasper Cajilig is a senior art director at Gigil Philippines, the agency of “Unexpected Ads, Unexpected Results”. Rule-breaking creativity rides high in its priorities. Jasper has built his experience at …
A Michelin Star is a badge of excellence for a restaurant. The famous Michelin reviewing body, known for the elusive stars given only to top restaurants, announced its arrival in …
BBDO China moves Harbin Beer to the back of the fridge
April 11, 2025
Harbin Beer, one of China’s most well-known beer brands, generates 62.2% of its sales from mom-and-pop shops - a competitive but high-potential market. Brands vie to be placed at the …
How do you visually capture the irresistible allure of a product? Popeyes and its agency, Change, an FCB alliance, found the answer with photographer, Guillaume Belvèze Abitbol. Right in the …
Student campaign, The American Tale, shows how reality in the US mirrors a disturbing work of fiction
April 11, 2025
The Handmaid’s Tale shocked the world with its portrayal of women’s subjugation to men. But the book and its TV series are fiction. María de Pereda and Sofía Carmona, students …
Effie Worldwide has announced the 58 Global Grand Contenders in the 2024 Global Best of the Best Effie Awards competition, recognising the most effective marketing efforts from around the world. …