Effie Worldwide has announced the 58 Global Grand Contenders in the 2024 Global Best of the Best Effie Awards competition, recognising the most effective marketing efforts from around the world. Gold and Grand Effie winners from over 55 Effie Awards programs in 2023 were eligible to enter, competing for the Global Grand Effie in their respective categories, representing success across a wide range of markets, categories, and business objectives.
This year’s contenders span the globe across 25 markets, from the world’s most famous brands to up-and-coming challengers. The work was judged by an international jury of senior marketing leaders, with the contenders demonstrating the ability to deliver exceptional results at every step of the marketing process.
The strongest countries are the US, Brazil, India, and Romania. The work spanned 19 industries, with the largest number of contenders across Food & Beverages, Non-profit, and Financial Services & Banking. 35 categories were represented, with the highest volume of work seen across Positive Change, Brand Content & Entertainment, Sustained Success and Retail.
The winners of the Global Grand Effie Award will be announced shortly, along with the recipient of the Iridium Effie Award – awarded to the single most effective marketing effort in the world.
Traci Alford, Global CEO of Effie Worldwide, commented, “Every year, the Global Best of the Best Effie Awards reflect the very core of our mission: to champion the practice and practitioners of marketing excellence. This group of contenders have already proven their effectiveness at a national or regional level. Now, they are setting a global standard. Their work is not just creative, but it delivers impact and drives business results, demonstrating the power of marketing effectiveness.”
