Last weekend was the start of Allsvenskan, the Swedish football league. Ahead of the season premiere, the newspaper, Expressen, released its annual Allsvenskan Magazine, a must-read for the most eager …
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Blog Archives
Healthcare advertising tends to rely on the same tropes again and again - a hand on a hand, knowing nod, and lots and lots of smiling. Cramer-Krasselt took healthcare system, Emplify Health, …
Flash Bomber: Lamphun Warriors F.C. adopts football jerseys that highlight the day’s pollution levels
April 1, 2025
Air pollution is a problem in many countries. Thailand is one of them. According to IQAir, Thailand’s PM2.5 concentration (fine particles 2.5 micrometres in diameter or less) is currently 4 times the …
Karen Martin, IPA president and CEO BBH, urges the ad industry to put creativity back on top
April 1, 2025
Karen Martin, newly appointed president of the IPA, the trade body for the UK advertising and marketing industry, and CEO of BBH, has stated her intention to revitalise advertising. In …
LePub Singapore & Heineken Silver: The smoothest beer creates the smoothest skin cream
April 1, 2025
Heineken Silver, the beer known for its ultra-refreshing smoothness, and LePub Singapore have revealed The Heineken Smootheriser, a “skin-smoothing” beauty cream on April 1. The cream blurs the boundaries between beer and …
Aldi’s [read: McCann Manchester’s] wit is wonderful. This time it has been used to make a recruitment campaign stand out. At the same time, it underlines the brand’s friendly relationship …
It’s difficult to know what to say about this campaign. It certainly grabs attention and gets its message across. It breaks taboos. It would probably be a huge hit with …
From pineapple on pizzas to Marmite on spaghetti, Italians have suffered all manner of indignities to their cuisine in the name of fusion food. Polish pasta brand, Lubella, and agency, …
Global investment management company, Nuveen, had outgrown its brand after ten years of unifying 11 different brands and investment capabilities by parent, TIAA. Forsman & Bodenfors, the agency known for …
MAD STARS juror, Chatchai Butsabakorn: VML vs media fragmentation & the rapid pace of technological change
April 1, 2025
Chatchai Butsabakorn, executive creative director, VML Thailand has built his career in both local and global network agencies, so his experience includes creating work that resonates with audiences of both …
It’s hard to imagine that there are people in the UK too poor to have adequate hygiene. But research from UK charity, The Hygiene Bank, has found that almost 8% …
Food has fun on April 1
April 1, 2025
Food should be fun. On April Fools' Day, some food brands let their hair down. Here's a sample of this year's stunts. Walkers: Many Brits believe that Walkers once swapped the …