Last weekend was the start of Allsvenskan, the Swedish football league. Ahead of the season premiere, the newspaper, Expressen, released its annual Allsvenskan Magazine, a must-read for the most eager football fans.
Forsman & Bodenfors six print ads for Craft Sportswear stood out, strategically placed throughout the magazine to count down to kickoff. The further readers got, the closer they were to the season’s first whistle, even if only by minutes.
The campaign supports Craft Sportswear as the official kit manufacturer for two of Sweden’s biggest clubs, Hammarby and IFK Göteborg. The brand also provides teamwear for youth clubs and smaller associations across the country.
Forsman & Bodenfors Craft footballForsman & Bodenfors Craft football seasonForsman & Bodenfors Craft print ads football
