Who's doing what in the world of commercial creativity.
This year, Australian digital indie WiredCo. decided its Christmas Hamper client gifts needed a refresh. With 61% of Aussies feeling the effects of burnout, the agency wanted to send something meaningful …
No disaster scenarios. No shocks. No threats. BMF’s new national road safety campaign for the Australian Federal Government is a very human reminder instead – Don’t Let a Car Change …
Cornelius the cockerel has a long Kellogg’s history. He first appeared on a corn flakes packet in 1958. Now Cornelius has become larger-than-life to celebrate his expanded role on more …
Santa is the latest person to show derision for Coca-Cola’s AI Christmas commercial. He has been linked to Coca-Cola since the 1920s through its advertising – and now he has …
Nearly forty years ago, the Dungeons & Dragons series, one of the most popular animations in Latin America, stopped abruptly. On December 6, Hasbro brought it back at the region’s …
A tea brand targeting gamers? That’s an interesting and unexpected move. But research shows that in Saudi Arabia tea is the favourite beverage among gamers. Webedia Arabia, is hoping the …
This year, Amplify, has set out to solve one of Santa's greatest puzzles, with a new battle-style card game. Many countries have different holiday traditions, and their own expectations of …
The idea has been sitting there for-e-ver waiting for one of KitKat’s agencies to pick it up. That doesn’t undermine the cleverness of Publicis Middle Easts’ holiday break carpe diem. …
Sydney earned creative comms agency, Poem has won the Australian PR business for global Google, leading the company’s publicity retainer and earned creative campaigns for 2025. 2025 is a big year …
VEGEMITE has a taste problem. Not THAT taste problem, Vegemite tastes great. It's that some first-timers slather it on faaaar too thickly and some ever try it from a spoon. …
Northern Data Group provides AI and high-performance computing solutions. You’d expect its promotional film to be built with AI. What is unexpected is that it’s a very artistic AI production. …
Everything about Oatly defies convention. Although oat milk is no longer outside “normal”, its advertising style still often is. And this year, it is asking the US to defy Christmas …