This year, Australian digital indie WiredCo. decided its Christmas Hamper client gifts needed a refresh.
With 61% of Aussies feeling the effects of burnout, the agency wanted to send something meaningful that would help address this. Something special that would help them truly enjoy the holiday season and have a well-earned break.
So, after receiving client briefs all year, WiredCo. decided it was time for them to get one of ours.
The Holiday Brief is a one-page guide to switching off and having a wonderful time over the hols. It comes with a background, an insight, proposition, target audience, task, deliverables, thought starters and… a film camera – to capture the holiday memories forever.
“We hope they, and everyone else, can Wire themselves into summer this year,” the agency stated.
