Australia’s larrikin humour gives RACQ, Queensland’s member organisation for roadside assistance, insurance and banking products, an appealing personality in a new campaign by VML. The campaign has launched under a …
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Blog Archives
Hero & instax: The world’s first printed memories
September 3, 2024
How do you share a memory if you don’t have a photo? Fujifilm brand, instax, has worked with researchers to take memories out of one’s head and put them into …
House 337 & The Royal Navy: These Brits found friendship, wellbeing, travel & discipline
September 3, 2024
House 337 hastaken The Royal Navy’s long-running Made in the Royal Navy campaign in the UK, down a new road – one that is intensely personal. The campaign’s four new …
ADCE Awards: Susana Albuqueque, ECD & partner Uzina, leads the 2024 juries & jury presidents
September 3, 2024
Art Directors Club of Europe (ADCE) has chosen nearly 60 leading international creatives from 22 European countries who will serve as jury members for the 33rd edition of the European Creativity Awards at …
VML & KitKat: Have a proper break. Everyone needs one
September 3, 2024
KitKat has been championing the importance of having a break for decades, with Have a Break, Have a KitKat adverts that often seized moments in culture and always made people …
Disinfluencer, the world’s first dedicated disability talent hub, launches in Australia
September 3, 2024
Timing is an ally and there is no better time than in the middle of the Paralympics to launch a certified social enterprise dedicated to advancing disability inclusion. Disinfluencer, the …
Wieden + Kennedy London hasn’t forgotten the palpable might of food porn. This time, with the help of Rogue Films, director, Scott Lyon, it has brought the full force of …
MullenLowe & Lifebuoy: A history of protecting the dreams that build real-life heroes
September 2, 2024
Lifebuoy has injected itself, not entirely comfortably, into a tribute to Indonesia and its real-life heroes. But what a tribute it is. The glorious three-and-half-minute film by MullenLowe Singapore, MullenLowe Lintas …
Dentsu Creative & nib: The humorous results of being potentially amazing
September 2, 2024
nib is no longer “as exciting as health insurance gets”. It has gained confidence in its ability to be liked by Australians, as the proportion of Australians with private hospital …
Serviceplan NEO & Penny: When the packaging becomes the campaign
September 2, 2024
Own brand packaging is so often blah. Not the new Penny packaging. Yes, the drawcard for own brands is almost always price. So Serviceplan NEO brought that to the fore, …
It’s Friday: Colonial First State warns Aussies to get off the super train to nowhere special
September 2, 2024
One in two Australians have their super on “set and forget”. In research conducted by Colonial First State, 51% of Australians admitted that autopilot is their current approach to their …
Oatly embeds itself in cafe culture (with its usual flair for wit)
September 2, 2024
Oatly’s flair for provocative humour has found its way to Australia again. The campaign, Support Your Local Oat Dealer, has a good heart and just a hint of classic Oatly. It’s …