Capturing Gen Z’s attention is a relentless fascination for brands. Samsung and BBH London have discovered that Gen Z is more interested in the stories behind the athletes than the …
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America’s gun laws, or lack of gun laws if you will, are a problem that the country is not solving. Powerful Americans don’t want to solve it. But at least …
Uber: The Olympics spectator season becomes the backdrop for the importance of showing up
July 26, 2024
As spectating (the other team "sport"), becomes the world’s hottest fad for a week, Uber has become the champion of showing up. The campaign focuses on the importance both of …
Be great. Work hard. Aim high. Be Olympic. The Olympic Games have begun in Paris against a background of glorifying world-class athleticism. It’s a time when the sporting ambitions of kids …
VCCP’s AI agency, faith, makes a film for its birthday
July 26, 2024
VCCP’s AI creative agency, has released an animated short film, made using Gen-AI to celebrate its first birthday. finding faith was created to explore the practical uses of generative video for …
Cresta Awards: Submit a winning entry
July 26, 2024
It would be something of a tragedy to lose on a technicality. Getting your awards entry right matters. This is the final week of Cresta Awards submission. Whether you are still uploading or …
timeTo: Witnessed sexual harassment? Know what to do
July 26, 2024
It does make you sigh that despite all the work that has been done to eradicate sexual harassment, a host of stories has come to light of people witnessing it …
Alibaba’s Olympics commercial is a nine-minute tribute to the determination of women to compete in world sports. A footnote at the end of the film, a statement by IOC President …
Ten days ago, Doritos combined Australia’s go-to 3pm snack, Doritos, with Australia’s go-to pick-me-up, coffee. Baristas were appalled, but Aussies prone to the afternoon slump were enthralled. As so many …
AWARD Uni is set to return to This Way Up for year two, with a new lineup of mentors and a revamped curriculum designed to enhance the performance of mid-weight …
How do you fit a Canadian tyre brand into an Olympics and Paralympics campaign? Canadian Tire gave Leo Burnett Toronto quite a task. The agency’s answer is as emotive and inspiring …
Skill tester machines are a favourite Japanese pastime and a regular ritual for millions of professionals, retirees, gamers and university students. And now, Australian Asahi Super Dry drinkers. The Monkeys and …