It would be something of a tragedy to lose on a technicality. Getting your awards entry right matters.

This is the final week of Cresta Awards submission. Whether you are still uploading or have submitted your Cresta entries, this is the moment to put the finishing touches. It can make a big difference to how your work performs.

Jurors want to see your entries in the best light. They appreciate clear communication and the right amount of detail.

Here are five tips to help your creative genius shine:

1) Check the basics: have you uploaded the right elements? Are all the parts of the campaign entry attached? Does the film play from beginning to end? Etc. Every year Cresta has to fix details. Mistakes are easy to make. Do double-check.

2) Have you taken the opportunity to add explanatory material? Judges don’t want a deluge of notes but a background point or two can sometimes really help.

3) Are there language issues that do not translate into English? That’s the base language for Cresta judges but some phrases are tricky. If it is important, explain it with a note.

4) Is it in the right category? Every year Cresta sees award-winners that triumph because of smart entry… whether that is putting it into the most appropriate category or backing a winner by entering into multiple categories. This is about advertising, life begins by getting noticed.

5) Finally, are all the credits there and are names spelled correctly, roles identified? This is not one for the judges to bother about (they don’t see these details) but you don’t want success marred when teammates look at you with a pained expression. Or worse.

Remember: you can amend submissions, even after completing, right up to the end of July 31. But that’s only a few days away.

Any questions? Contact Cresta now.

Midnight PST, Wednesday July 31 is the final deadline. Enter or finalise here.