Justin Ruben is following a 25-year career in top agencies in Australia and the US with his own Australian agency, Oblong Creative. Ruben stated, “My inspiration for launching Oblong came from …
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Blog Archives
Cresta Awards: Extended deadline (July 31)
July 23, 2024
For everyone whose intention to get their Cresta Awards entries in on time has met obstacles, the deadline has been extended to July 31 (24.00 PST). This is the final …
It's almost guaranteed that friends become separated from each other at music festivals, and Trainline knows that life is too short by eating into fun-time by trying to find friends …
Jung von Matt launches fandom agency, NERD, in London
July 23, 2024
Jung von Matt has launched a new offering in London, NERD, its agency specialising in connecting brands authentically with fandom communities, nerds and geek culture. Jung von Matt London opened …
LAFOURMI: Decathlon’s official match balls defy logic
July 23, 2024
Logic says you can’t set up an outdoor tent in 2 seconds. Logic says you can’t speak underwater with a snorkel. Logic says you can’t make high-tech products accessible to …
Creators, be found on new creative directory, Visie
July 22, 2024
A directory of creatives working in photographic production, video production and content creation. Brilliant. How often has the industry wished for that? Visie improves on word of mouth and complicated …
Think HQ wins Butterfly Foundation
July 22, 2024
Butterfly Foundation, Australia’s leading charity for Australians impacted by eating disorders and body image issues, has announced positive change agency, Think HQ, as its new communications partner. Think HQ’s win …
Ogilvy & Football Australia: The Matildas’ Olympic journey thrills younger fans (with help from AI)
July 22, 2024
Ogilvy and Football Australia have found an inventive way for The Matildas, Australia’s favourite national sporting team, to cut through the clutter of teams vying for attention around the Olympics …
Accenture Song: NRMA becomes A Health Company
July 22, 2024
NRMA has meant HELP for a long time, but Accenture Song has taken it one step further. NRMA has established itself as A Help Company. The multi-channel campaign to accompany that …
How much do banks really understand their customers? The UK’s largest digital bank, Monzo, has shown that it gets them – and that banks can have a human sense of …
Thinkerbell: It’s not Bega today. It’s Toastie Town
July 22, 2024
It’s the 125th birthday of Bega Group. The company, whose cheese and dairy products are in the homes of so many Australians, has also helped Bega to thrive, providing jobs …
The world is awash with the glory of the Olympic athlete. Nike presents a very different view. It’s a brutally honest view of what it takes to be a winner …